Backlinks Simplified: An Easy-to-Understand SEO Guide for Galleries and Artists
Intro:
Are you an emerging artist or gallery struggling to get noticed online? Adding backlinks can be the secret weapon you need.
In this easy-to-understand SEO guide, we’ll show you how to add backlinks step-by-step and improve your website’s visibility in search results.
Search Engine Optimization (SEO) is the process of improving your online visibility and ranking on search engines like Google.
Backlinks and keywords play a crucial role in SEO. Keywords are the words and phrases that people use to search for something on the internet.
By using specific keywords related to your artwork or gallery, you increase the chances of being found by potential clients. Backlinks, on the other hand, are links from other websites that lead to your website. These links are essential because they signal to search engines that your website is authoritative and trustworthy.
What are Backlinks?
On the web, a backlink is a link from one website to a page on another website. All your articles where you link to someone else’s page, blog, content, or site are backlinks. Even if you link within your website to another article, this is also a backlink, simply an internal one.
Why are Backlinks Important?
Backlinks can increase your website’s visibility in search results, making it easier for people to find your work. Plus, they can help establish your authority in your industry, leading to more opportunities to collaborate with other artists and be featured on prominent websites. Backlinks can also have a positive impact on your website’s SEO ranking. By building a network of quality backlinks, you can improve your website’s credibility and trustworthiness, resulting in even more traffic to your website.
Backlinks are like votes of trust!
What are Valuable Backlinks?
Not all backlinks are created equal. When building your website, you need to focus on backlinks that relate to the content of your website. One premium backlink to your site is worth much more than many poor-quality backlinks, such as low-value websites that backlink to you. Premium backlinks would be from another artist, a gallery, an art fair, or an art platform. A backlink should come from a trusted and authoritative website. The more authority a website has in your industry, the more authority it reflects on your web pages.
How to Add Backlinks to Your Website
Not like this:
It’s very easy:
The link needs to be embedded into the main Keyword
In the above correct version, the underlined word in the above example is the anchor text. It’s the keyword in this sentence.
What is the anchor text? The anchor text is the visible part of a hidden link.
How do you embed the backlink into the anchor text?
You want your links to have an anchor text that includes your target keyword. To do this, you highlight the keyword and then go to the toolbar and look for the insert link option.
There, when the box opens you copy and paste the web address into the field. Presto, you have an anchor text with a backlink!
Google has officially confirmed that backlinks remain one of their three most important search engine ranking factors. Do not overdo backlinks. Only add them there where they link to a site or page that is topic-related to your site or article. When a website links to another website, Google wants the two sites to be related.
Quality over quantity is the way to go.
Conclusion
Use backlinks and use them correctly.
You may be just beginning, but if there is trust and your content has value, your backlink can become valuable soon. So use backlinks where appropriate. They are very helpful to you and appreciated by others.
Hope I was able to pass on this information on backlinks understandably, hope I have encouraged you to use them from now on, for I am highly appreciative of receiving them and happy to pass one on to others in my arty universe.
By supporting others that you respect, you will be charging on positive Karma! Follow me here and on social media. Visit my website and immerse yourself in the arts, from everything before and behind the canvas!
*Gallery Nova, PARK Art fair and Fritza Gelda, Fieda Grand are made-up names.